Google Business Profile Done Properly, Not Just Set Up

Your Google Business Profile is one of the most direct organic assets you have for local visibility, and most businesses treat it like a directory listing they completed once during setup. We treat it as a ranking asset that requires the same strategic attention as your website.

Category selection matters more than most people realize. Google has over 4,000 business categories. The difference between selecting a broad category and the most specific applicable one can determine whether you appear in queries that look very different from each other. We audit your current categories against the competitive SERP for your target queries.

Attributes serve as micro-signals. They tell Google what your business offers in ways that cannot be inferred from your name, address, and category alone. We audit and complete all applicable attributes, including service-specific and amenity attributes that competitors often miss.

The Q&A section is chronically underused. We seed it with questions and answers that reflect the pre-purchase questions your actual customers ask, which improves your listing for both Google relevance and human conversion.

Posts provide a signal of activity and recency. We create a monthly posting calendar that balances promotional posts, service highlight posts, and event posts to maintain the freshness signals Google uses to assess an active, legitimate business.