From the Logbook
Results documented from actual client engagements. Every number here comes directly from client reporting: Google Analytics, Search Console, or CRM data.
Three engagements in full
The full context behind three of our most documented engagements.
Ridgeline Roofing
Baltimore, MD
Local roofing company losing ground to two national franchise competitors in their primary service area. Google Business Profile had not been updated in 18 months. Site was not mobile-optimized.
Verdant Software
Washington, DC
SaaS company with excellent product but zero content footprint. Paid ads were consuming 60% of their marketing budget with diminishing returns. Organic was essentially untouched.
Georgetown Spine
Georgetown, DC
Medical practice hit by a Google helpful content update, losing 40% of organic traffic overnight. Previous agency had built thin pages that no longer met Google's content quality signals.
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